SOFT TOYS

Every time a child is born, the world lights up with possibilities
We love children. We love their laughter, their stories, their pranks & their fears.
We love them as parents, grandparents, uncles, aunts, teachers, friends, even
as baby sitters.
We believe that the best we can do for children is to give them encouragement & inspiration to treat the world as a blank canvas & create their masterpiece in life.

Play is a child’s work & toys are the tools of their trade.
We believe “That the less a toy does, the more a child will do with it.”
We believe that getting a new toy should start an imaginative journey & the explorations should never end.
We believe that we can never be as imaginative as children